Digital Marketing

Ubiquitous Online Presence - Planning, Implementing, Integration, Tracking of all elements.

Websites
Microsites, Intranets, Blogs
Online communities
E-commerce solutions
Email marketing
Search – SEO, PPC
Digital advertising
Data services
Social media
Mobile & SMS
Conversion focused
Reporting and analytics

A few examples below...

Integrated Digital Marketing

Channels, Conversions, KPI

Traffic Flow, Conversion Strageties & KPI

Traffic Flow, Conversion Strategies & KPIs

Website Creations - CMS Driven

Basic to Advanced

Comcast / NBC Universal InternetEssentials.com

•High-profile, national rollout •Site from scratch - custom designs •Managed 9 vendors, agency & client •50+ SOWs •APIs integrated with ESP for email triggers, real time and future •Geo targeted event searches •Dual language (English & Spanish) site •Project management, client account management & technical/non-technical stakeholder liaison

Becker.com

•Over 1 mil unique site visitors •Global audience •E-commerce •Custom design; agency management •Online enrollments with realtime lookups •Site URL migration strategy to retain successful organic search results & improve SEO where needed

Start-up Websites

This Case: New counseling practice, informational site with HIPPA compliant LeadGen & privacy disclosures. Graphic selections to set approachable, positive tone and voice of psychotherapy practice. Vertical marketing personas creation including LGBTQ target audience. Domain services and competition research

E-Commerce Site & Online Community - Databased

•Ecommerce - donations, tickets, payments, application fees •Event management & registration •Master calendar with category views •Online community - password protected and seeded members •Third party application integrations (academic) •Workflow & content update solution creation •Directory of faculty and community members •File library optimizing content delivery •Platform selection, site design, content migration, project lead

Responsive Designs

E-commerce - Custom Integrations

E-commerce - Popular Solutions

3rd Party Integrated Apps

Mobile

Advanced Email Marketing

Thousands of campaigns, Millions of subscribers •Full service email projects •List growth and conversion strategies •List health services; deliverability analysis; full email health diagnosis utilizing your metrics and subscriber stats •Ongoing email copywriting, content gathering, database updates, segmentation, landing pages, QA •Multi-channel data feeds; advanced email strategies; variable data; campaign integrations •Marketing automation utilizing email (e.g. cart abandonment, automated trigger emails, campaign cadence)