Digital Marketing

Ubiquitous Online Presence - Planning, Implementing, Integration, Tracking of all elements. 

  • ​Websites

  • Microsites, Intranets, Blogs

  • Online communities

  • E-commerce solutions

  • Email marketing

  • Search – SEO, PPC

  • Digital advertising

  • Data services

  • Social media

  • Mobile & SMS

  • Conversion focused

  • Reporting and analytics 

A few examples below...

Integrated Digital Marketing
Integrated Digital Marketing
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Channels, Conversions, KPI
Channels, Conversions, KPI
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Traffic Flow, Conversion Strageties & KPI
Traffic Flow, Conversion Strageties & KPI
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Traffic Flow, Conversion Strategies & KPIs
Traffic Flow, Conversion Strategies & KPIs
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Website Creations - CMS Driven
Website Creations - CMS Driven

Basic to Advanced

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Comcast / NBC Universal InternetEssentials.com
Comcast / NBC Universal InternetEssentials.com

•High-profile, national rollout •Site from scratch - custom designs •Managed 9 vendors, agency & client •50+ SOWs •APIs integrated with ESP for email triggers, real time and future •Geo targeted event searches •Dual language (English & Spanish) site •Project management, client account management & technical/non-technical stakeholder liaison

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Becker.com
Becker.com

•Over 1 mil unique site visitors •Global audience •E-commerce •Custom design; agency management •Online enrollments with realtime lookups •Site URL migration strategy to retain successful organic search results & improve SEO where needed

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Start-up Websites
Start-up Websites

This Case: New counseling practice, informational site with HIPPA compliant LeadGen & privacy disclosures. Graphic selections to set approachable, positive tone and voice of psychotherapy practice. Vertical marketing personas creation including LGBTQ target audience. Domain services and competition research

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E-Commerce Site & Online Community - Databased
E-Commerce Site & Online Community - Databased

•Ecommerce - donations, tickets, payments, application fees •Event management & registration •Master calendar with category views •Online community - password protected and seeded members •Third party application integrations (academic) •Workflow & content update solution creation •Directory of faculty and community members •File library optimizing content delivery •Platform selection, site design, content migration, project lead

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Responsive Designs
Responsive Designs
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E-commerce - Custom Integrations
E-commerce - Custom Integrations
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E-commerce - Popular Solutions
E-commerce - Popular Solutions
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3rd Party Integrated Apps
3rd Party Integrated Apps
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Mobile
Mobile
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Mobile
Mobile
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Advanced Email Marketing
Advanced Email Marketing

Thousands of campaigns, Millions of subscribers •Full service email projects •List growth and conversion strategies •List health services; deliverability analysis; full email health diagnosis utilizing your metrics and subscriber stats •Ongoing email copywriting, content gathering, database updates, segmentation, landing pages, QA •Multi-channel data feeds; advanced email strategies; variable data; campaign integrations •Marketing automation utilizing email (e.g. cart abandonment, automated trigger emails, campaign cadence)

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Wrote the Book (literally) - Email Best Practices
Wrote the Book (literally) - Email Best Practices
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Assessments of Email Service Provider
Assessments of Email Service Provider
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Deliverability Expert
Deliverability Expert

Webinar co-presenter with George Bilbrey (ReturnPath President). Email best practices and strategy to achieve inbox placement

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Email Compliance Audits
Email Compliance Audits
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On Page SEO
On Page SEO

Page by page site analysis and fixes

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SEO & PPC
SEO & PPC
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SEO - Optimizations
SEO - Optimizations
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SEO - Optimizations
SEO - Optimizations
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SEO
SEO
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SEO - Results
SEO - Results
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Social Media Strategies
Social Media Strategies
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workflow.jpg
workflow.jpg
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Custom Reports & Dashboard Creation
Custom Reports & Dashboard Creation
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Data Flow - Campaign Execution
Data Flow - Campaign Execution
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