Digital Marketing
Ubiquitous Online Presence - Planning, Implementing, Integration, Tracking of all elements.
-
Websites
-
Microsites, Intranets, Blogs
-
Online communities
-
E-commerce solutions
-
Email marketing
-
Search – SEO, PPC
-
Digital advertising
-
Data services
-
Social media
-
Mobile & SMS
-
Conversion focused
-
Reporting and analytics
A few examples below...
Basic to Advanced
•High-profile, national rollout •Site from scratch - custom designs •Managed 9 vendors, agency & client •50+ SOWs •APIs integrated with ESP for email triggers, real time and future •Geo targeted event searches •Dual language (English & Spanish) site •Project management, client account management & technical/non-technical stakeholder liaison
•Over 1 mil unique site visitors •Global audience •E-commerce •Custom design; agency management •Online enrollments with realtime lookups •Site URL migration strategy to retain successful organic search results & improve SEO where needed
This Case: New counseling practice, informational site with HIPPA compliant LeadGen & privacy disclosures. Graphic selections to set approachable, positive tone and voice of psychotherapy practice. Vertical marketing personas creation including LGBTQ target audience. Domain services and competition research
•Ecommerce - donations, tickets, payments, application fees •Event management & registration •Master calendar with category views •Online community - password protected and seeded members •Third party application integrations (academic) •Workflow & content update solution creation •Directory of faculty and community members •File library optimizing content delivery •Platform selection, site design, content migration, project lead
Thousands of campaigns, Millions of subscribers •Full service email projects •List growth and conversion strategies •List health services; deliverability analysis; full email health diagnosis utilizing your metrics and subscriber stats •Ongoing email copywriting, content gathering, database updates, segmentation, landing pages, QA •Multi-channel data feeds; advanced email strategies; variable data; campaign integrations •Marketing automation utilizing email (e.g. cart abandonment, automated trigger emails, campaign cadence)
Webinar co-presenter with George Bilbrey (ReturnPath President). Email best practices and strategy to achieve inbox placement
Page by page site analysis and fixes