Digital Marketing

Ubiquitous Online Presence - Planning, Implementing, Integration, Tracking of all elements. 

  • ​Websites

  • Microsites, Intranets, Blogs

  • Online communities

  • E-commerce solutions

  • Email marketing

  • Search – SEO, PPC

  • Digital advertising

  • Data services

  • Social media

  • Mobile & SMS

  • Conversion focused

  • Reporting and analytics 

A few examples below...

Integrated Digital Marketing
Integrated Digital Marketing
Channels, Conversions, KPI
Channels, Conversions, KPI
Traffic Flow, Conversion Strageties & KPI
Traffic Flow, Conversion Strageties & KPI
Traffic Flow, Conversion Strategies & KPIs
Traffic Flow, Conversion Strategies & KPIs
Website Creations - CMS Driven
Website Creations - CMS Driven

Basic to Advanced

Comcast / NBC Universal InternetEssentials.com
Comcast / NBC Universal InternetEssentials.com

•High-profile, national rollout •Site from scratch - custom designs •Managed 9 vendors, agency & client •50+ SOWs •APIs integrated with ESP for email triggers, real time and future •Geo targeted event searches •Dual language (English & Spanish) site •Project management, client account management & technical/non-technical stakeholder liaison

Becker.com
Becker.com

•Over 1 mil unique site visitors •Global audience •E-commerce •Custom design; agency management •Online enrollments with realtime lookups •Site URL migration strategy to retain successful organic search results & improve SEO where needed

Start-up Websites
Start-up Websites

This Case: New counseling practice, informational site with HIPPA compliant LeadGen & privacy disclosures. Graphic selections to set approachable, positive tone and voice of psychotherapy practice. Vertical marketing personas creation including LGBTQ target audience. Domain services and competition research

E-Commerce Site & Online Community - Databased
E-Commerce Site & Online Community - Databased

•Ecommerce - donations, tickets, payments, application fees •Event management & registration •Master calendar with category views •Online community - password protected and seeded members •Third party application integrations (academic) •Workflow & content update solution creation •Directory of faculty and community members •File library optimizing content delivery •Platform selection, site design, content migration, project lead

Responsive Designs
Responsive Designs
E-commerce - Custom Integrations
E-commerce - Custom Integrations
E-commerce - Popular Solutions
E-commerce - Popular Solutions
3rd Party Integrated Apps
3rd Party Integrated Apps
Mobile
Mobile
Mobile
Mobile
Advanced Email Marketing
Advanced Email Marketing

Thousands of campaigns, Millions of subscribers •Full service email projects •List growth and conversion strategies •List health services; deliverability analysis; full email health diagnosis utilizing your metrics and subscriber stats •Ongoing email copywriting, content gathering, database updates, segmentation, landing pages, QA •Multi-channel data feeds; advanced email strategies; variable data; campaign integrations •Marketing automation utilizing email (e.g. cart abandonment, automated trigger emails, campaign cadence)

Wrote the Book (literally) - Email Best Practices
Wrote the Book (literally) - Email Best Practices
Assessments of Email Service Provider
Assessments of Email Service Provider
Deliverability Expert
Deliverability Expert

Webinar co-presenter with George Bilbrey (ReturnPath President). Email best practices and strategy to achieve inbox placement

Email Compliance Audits
Email Compliance Audits
On Page SEO
On Page SEO

Page by page site analysis and fixes

SEO & PPC
SEO & PPC
SEO - Optimizations
SEO - Optimizations
SEO - Optimizations
SEO - Optimizations
SEO
SEO
SEO - Results
SEO - Results
Social Media Strategies
Social Media Strategies
workflow.jpg
workflow.jpg
Custom Reports & Dashboard Creation
Custom Reports & Dashboard Creation
Data Flow - Campaign Execution
Data Flow - Campaign Execution