In-Scope, On-Time, On-Budget
Expert Digital Marketing PM
We Know You Have Better Ways to Spend Your Time
These are just a few of the complex digital/technical marketing landscape solutions published by industry marketers.
Navigating and delivering multi-solution, multi-vendor digital integrations (on-time, in-scope, and in-budget) requires expert management, process, organization, ownership, and attention to detail.
With 17+ years of experience, you get a mature approach to projects with proactive communications & desired results.
Digital Project Elements
The effective PM supports every facet and keeps the train on the track.
What Business Problem are You Trying to Solve?
Award-winning sales, marketing, and operations expertise
Customer Journey mapping
Data and modeling strategies
Local and national business strategies
SWOT & cost comparisons
Budget-minded & ROI approach
Strategy across channels – priority, leverage & optimization
New logos & CRM strategies
Planning and roadmaps
Ubiquitous Online Presence
Websites
Microsites, Intranets, Blogs
Online communities
E-commerce solutions
Email marketing
Search – SEO, PPC
Digital advertising
Data services
Social media
Mobile & SMS
Conversion focused
Reporting and analytics
Optimizing Results, Enhancing Communications
Selecting the right solutions
Vendor & service agnostic
Domains, DNS service
Replatform & Migrations
Budget, cost & function analysis
Better, faster, cheaper alternatives
Email Service Providers
Content Management Systems (CMS)
E-commerce
Platforms & data integration
Vendor selections, RFP, negotiations
Customer Journey Optimized
Personas
Individual messaging with mass efficiency
Right message, right person, right time, right channel
Marketing automation; triggers
Segmentation; personalization
Relevance & frequency
Advanced data integrations
User experience, visitor paths & site heat maps
All But the Blank Canvas
Content & web page audits
Content creation
Graphics editing
Video installations
Infographics
Site refreshes & page by page rewrites
Site, email, ads & digital messaging audits
Optimization reviews
Project, Vendor, Team
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Experienced PM implementing new digital properties with wide-ranging budgets (small budgets to over $1m)
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Multi-channel, comprehensive project management
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Detailed, curios, creative problem solver & critical thinker
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Change agent & flexible
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Internal & External Liaison - technical and non-technical
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Work closely with developers to scope technical requirements
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Analytics & Reporting
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Ability to uncover and scope functional requirements and communicate technical concepts to non-technical stakeholders and vice versa
Easy.
Not to be confused with simple.
Advanced Solutions Made Easy for You
INDUSTRY EXPERIENCE
Business Services | Education | Financial | Health Care | Information | Manufacturing | Non-Profit |
Real Estate | Retail | Telecommunications Mass Media | Sports | Technology | Travel
B2B | B2C | B2B2C
“Jill was a highly valued member of my digital marketing team, with responsibility for the Becker website along with Search Engine Optimization.
She was a critical member of the website redesign team, demonstrating her technical abilities in working with the various agencies involved in the project. Jill also established a new monthly digital scorecard which was a significant undertaking. ”
Susan Burns, Director of Marketing at Becker Professional Education
“Jill did a fantastic job of researching a complex and (at the time) little-known topic – email deliverability and filters that affect marketers and online publishers.
She forged deep relationships, virtually and in-person. She then was able to translate technical concepts into plain English for our readership of business people, so they could readily understand the topic and what actions they should take for their companies to succeed. It was a pleasure working with Jill and I would do again.”
Anne Holland, Founder and Publisher, MarketingSherpa.com
“Jill has an amazing ability to quickly understand the situation at hand and the opportunities that are present.
Her experience in business and digital marketing will benefit your organization.”
Pat Buschette, Jostens
“Jill dove straight in to the deep end of a very difficult situation.
Her ability to respond to the business conditions independently and implement significant changes in a short period of time can only be described as exceptional.”
Kristen Toomey, Comcast Service Manager at Allant
Jill has a wealth of knowledge across the entire interactive marketing spectrum, such that she could comfortably engage in strategic conversations with the client, manage the internal resources necessary to complete a wide variety of client projects, and serve as key operational liaison to several of our interactive vendors.
Jen Williams, Vice President of Client Services at Allant
“I can’t think of a person that I have worked with over the past 30 years who is as driven, organized and resourceful as Jill Keogh.
She not only provides tremendous leadership to the team, but she has the knack to incorporate others into a project that ultimately maximizes the cumulating effort and results of the team. Jill is a pros pro.”
Marty Gaughan, Benet Academy
Digital Marketing is Always Open
And Location Doesn't Matter
But, we have roots in Nashville & SW Florida
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